Mobile applications (or mobile apps, in short) are software applications that run on mobile devices. Normally, mobile apps get divided into 3 categories – mobile web apps, mobile native apps and mobile hybrid apps. There is another interesting way to group these apps.
Based on the kind of functions a mobile app performs, here are the most popular types of mobile apps:
#1. Personal Assistants
These apps get designed to handle daily tasks. Some popular examples of these apps are reminders, notes, calendar, stopwatch and alarm clock. However, extra utilities can help enhance their powers and make them work better. These utilities make it possible for them to convert, estimate and calculate in a better way. For example, utilities can help turn a screen into flashlight, and scan QR codes. In short, these apps help increase a mobile user’s productivity.
#2. Geo-location Guides
Geo-location guides or GPS-powered guides are one of the most popular apps. The GPS guide allows users to use travel, weather, and navigation apps. The GPS feature uses Internet connection to find the geographical co-ordinates of the mobile device, and thus, users can find almost anything (from restaurants to railway stations) using the power of the Internet.
#3. Multimedia Tools
These apps help in playing video and audio files, capturing and editing images, and sharing all of them in popular social networking channels. It is clear that they are mainly for creative people, and video and music lovers. These apps are becoming more innovative and functional as Smartphone cameras are constantly getting better.
#4. Branding Solutions
These apps are a part of an effective marketing campaign adopted by smart companies. They get exclusively created to increase the reach of a company as they target their mobile customers. These apps allow users to access all the services of a brand on the go. Users can receive promotional deals and special offers, and stay up-to-date with a brand all the time.
#5. Proprietary Solutions
A user cannot download these special apps from the app stores; they are exclusive to internal usage. These apps run only on a handful of corporate devices, and are available only to the authorized account holders. What purpose do they serve? They perform automatic operations, and carry out data processing, planning and management works.
#6. The Educators
These apps get specially designed for kids, and fall in the games category. Unlike normal gaming apps, however, they focus on imparting education. They help a kid learn how to count, read and draw in an interesting and fun-filled way. In short, they help to wake the natural interest of a kid to learn something new and useful.